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。
。。未来，，，人人都将是数据分析师。
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，
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、、
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，
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，，
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，
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。。
。餐饮连锁化率不断提升，
，，千店万店时代已经到来
。
。目前，，，很多餐企陆续完成了数字化转型，，，李其超从业务在线化、
、用户数字化、
、运营数字化、
、
、、供应链数字化四个不同维度带大家一览餐企的数字化升级。
。","link":null},{"title":"新零售模式下汽车行业数字化探索","subtitle":"李晓明 法威电器数据资深咨询专家","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#583828","images":{"fallback":{"src":"/assets/_gatsby/static/6a28a4a67b4c87e1b32ed50d5053bed4/5267c/25.jpg","srcSet":"/assets/_gatsby/static/6a28a4a67b4c87e1b32ed50d5053bed4/fa695/25.jpg 480w,\n/assets/_gatsby/static/6a28a4a67b4c87e1b32ed50d5053bed4/a0d3e/25.jpg 960w,\n/assets/_gatsby/static/6a28a4a67b4c87e1b32ed50d5053bed4/5267c/25.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/6a28a4a67b4c87e1b32ed50d5053bed4/95a23/25.webp 480w,\n/assets/_gatsby/static/6a28a4a67b4c87e1b32ed50d5053bed4/5bdbe/25.webp 960w,\n/assets/_gatsby/static/6a28a4a67b4c87e1b32ed50d5053bed4/9c00f/25.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"伴随着汽车新零售的发展，，，车企数字化策略将围绕面向用户的新零售平台建设展开，，主要聚焦四大方面
：全触点打通及用户触达、
、、服务/商品体系统一运营、、数据驱动的价值运营管理、
、全面赋能业务系统
。。。","link":"https://www.mufengshebei.com/school/library/b706fb57abc9dc01692b76fbd6a09a0e"},{"title":"VUCA 时代的不确定性
，，以数智化业务寻找突破口","subtitle":"Eojini Kim（金贤） 锦泓时装集团商城事业部副总经理","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#f8f8f8","images":{"fallback":{"src":"/assets/_gatsby/static/5a7da337bb0bfccd787b91e4288c3838/5267c/26.jpg","srcSet":"/assets/_gatsby/static/5a7da337bb0bfccd787b91e4288c3838/fa695/26.jpg 480w,\n/assets/_gatsby/static/5a7da337bb0bfccd787b91e4288c3838/a0d3e/26.jpg 960w,\n/assets/_gatsby/static/5a7da337bb0bfccd787b91e4288c3838/5267c/26.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/5a7da337bb0bfccd787b91e4288c3838/95a23/26.webp 480w,\n/assets/_gatsby/static/5a7da337bb0bfccd787b91e4288c3838/5bdbe/26.webp 960w,\n/assets/_gatsby/static/5a7da337bb0bfccd787b91e4288c3838/9c00f/26.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"VUCA 时代即 Volatility（易变性）、、Uncertainty（不确定性）、
、Complexity（复杂性）、、
、Ambiguity（模糊性）。。在私域运营上
，
，我们设置专门的职能部门做内容营销，，，进行架构调整成立新媒体部门，，，，通过社群、
、
、抖音、、、视频号、、、朋友圈等渠道进行精准触达。
。。
。","link":null},{"title":"数字化营销助力鞋服企业转型","subtitle":"朱向群 法威电器数据鞋服行业技术解决方案负责人","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#f8f8f8","images":{"fallback":{"src":"/assets/_gatsby/static/61d7a76be11e7b2cbe30e40f8fec15b3/5267c/27-1.jpg","srcSet":"/assets/_gatsby/static/61d7a76be11e7b2cbe30e40f8fec15b3/fa695/27-1.jpg 480w,\n/assets/_gatsby/static/61d7a76be11e7b2cbe30e40f8fec15b3/a0d3e/27-1.jpg 960w,\n/assets/_gatsby/static/61d7a76be11e7b2cbe30e40f8fec15b3/5267c/27-1.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/61d7a76be11e7b2cbe30e40f8fec15b3/95a23/27-1.webp 480w,\n/assets/_gatsby/static/61d7a76be11e7b2cbe30e40f8fec15b3/5bdbe/27-1.webp 960w,\n/assets/_gatsby/static/61d7a76be11e7b2cbe30e40f8fec15b3/9c00f/27-1.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"数字化营销着重在“1 个目标，，，，2 个主体
，
，，，3 个过程，，，4 个方向”。。。1 个目标是企业经营
；2 个主体是消费者、、、产品或服务
；3 个过程是消费者洞察、、价值传递
、、、、购买转化；4 个方向分别是构建私域流量、
、全渠道、
、、
、社群运营及个性化内容。。。
。数字化需要以高效协同、、、快速迭代、、、敢于试错的工作模式支撑业务创新。。数字化成功需要组织能力
、、、、团队能力及技术能力三方面的保障
。。。。","link":null},{"title":"酒店行业数字化转型带来的运营突破","subtitle":"谷小溪 法威电器数据资深咨询专家","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#9898c8","images":{"fallback":{"src":"/assets/_gatsby/static/8987a55b72cf876764dd72bfa20ac848/5267c/28.jpg","srcSet":"/assets/_gatsby/static/8987a55b72cf876764dd72bfa20ac848/fa695/28.jpg 480w,\n/assets/_gatsby/static/8987a55b72cf876764dd72bfa20ac848/a0d3e/28.jpg 960w,\n/assets/_gatsby/static/8987a55b72cf876764dd72bfa20ac848/5267c/28.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/8987a55b72cf876764dd72bfa20ac848/95a23/28.webp 480w,\n/assets/_gatsby/static/8987a55b72cf876764dd72bfa20ac848/5bdbe/28.webp 960w,\n/assets/_gatsby/static/8987a55b72cf876764dd72bfa20ac848/9c00f/28.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"在数字化方面领先的酒旅集团企业在策略方案上会有不同的侧重点，，，比如有的重场景实施，，
，，有的重数据反馈，，有的应用互联网数据模型。。目前，
，酒旅行业比较成熟的解决方案有渠道投放 ROI 分析及大型推广活动场景闭环。。未来这个行业运营趋势主要有两大方面：会员成长路径设计及分层运营、、、使用 A/B Testing 反馈运营策略。。。。","link":null}],"title":"10 月 27 日下午 新消费行业论坛：“双循环”机遇下 如何快速抓住消费新增长点"}]},{"index":7,"name":"SDAF <br class=\"hidden-pc\" />训练营","dateList":[{"list":[{"title":"从 0 到 100
，，，构建以客户为中心的数字化经营体系","subtitle":"徐美玲 法威电器数据咨询服务总监","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#7878a8","images":{"fallback":{"src":"/assets/_gatsby/static/dffe5485c101d98dc22cfe474dbbea24/5267c/29.jpg","srcSet":"/assets/_gatsby/static/dffe5485c101d98dc22cfe474dbbea24/fa695/29.jpg 480w,\n/assets/_gatsby/static/dffe5485c101d98dc22cfe474dbbea24/a0d3e/29.jpg 960w,\n/assets/_gatsby/static/dffe5485c101d98dc22cfe474dbbea24/5267c/29.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/dffe5485c101d98dc22cfe474dbbea24/95a23/29.webp 480w,\n/assets/_gatsby/static/dffe5485c101d98dc22cfe474dbbea24/5bdbe/29.webp 960w,\n/assets/_gatsby/static/dffe5485c101d98dc22cfe474dbbea24/9c00f/29.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"以客户为中心的数字化经营体系建设，
，，核心是围绕企业不同的发展阶段
，，以客户旅程为模型
，，构建业务流和数据流的融合发展
。。在企业的不同发展阶段，，，面临着不同的数字化发展目标：对于起步期的企业，，
，，其发展诉求是核心经营指标的数字化
；对于快速发展期的企业，，需要全链路数字化经营提升效率和 ROI，，，以实现高效盈利；对于稳定成熟期的企业，，，，利用数字化能力整合企业组织/IT 能力与行业资源，
，，，实现经营模式升级是最为重要的发展诉求。。","link":null},{"title":"数据资产化：体系化全域客户数据资产建设","subtitle":"罗家祥 法威电器数据上海交付开发组负责人","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#8888b8","images":{"fallback":{"src":"/assets/_gatsby/static/02f7294cd67760e8e57e23a89a21c7ee/5267c/30.jpg","srcSet":"/assets/_gatsby/static/02f7294cd67760e8e57e23a89a21c7ee/fa695/30.jpg 480w,\n/assets/_gatsby/static/02f7294cd67760e8e57e23a89a21c7ee/a0d3e/30.jpg 960w,\n/assets/_gatsby/static/02f7294cd67760e8e57e23a89a21c7ee/5267c/30.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/02f7294cd67760e8e57e23a89a21c7ee/95a23/30.webp 480w,\n/assets/_gatsby/static/02f7294cd67760e8e57e23a89a21c7ee/5bdbe/30.webp 960w,\n/assets/_gatsby/static/02f7294cd67760e8e57e23a89a21c7ee/9c00f/30.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"数据资产化是数据“变现”的过程，，体现着数据的业务价值，，，，其特征有四点：有组织架构站台的管理方式；有处理机制保证的质量体系；有需求场景驱动的数据模型；有业务语义承载的数据平台。。。。同时，，罗家祥讲到
，，，全域用户数据资产化的建设重点包括业务场景支撑、、、、自上而下的贯彻与推动、、、、强调用户数据的全触点三方面。
。","link":null},{"title":"指标体系应用与搭建","subtitle":"王晓曼 法威电器数据资深分析师","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#7878a8","images":{"fallback":{"src":"/assets/_gatsby/static/f636e2667c7c7ef7f9140423bc59fe15/5267c/31.jpg","srcSet":"/assets/_gatsby/static/f636e2667c7c7ef7f9140423bc59fe15/fa695/31.jpg 480w,\n/assets/_gatsby/static/f636e2667c7c7ef7f9140423bc59fe15/a0d3e/31.jpg 960w,\n/assets/_gatsby/static/f636e2667c7c7ef7f9140423bc59fe15/5267c/31.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/f636e2667c7c7ef7f9140423bc59fe15/95a23/31.webp 480w,\n/assets/_gatsby/static/f636e2667c7c7ef7f9140423bc59fe15/5bdbe/31.webp 960w,\n/assets/_gatsby/static/f636e2667c7c7ef7f9140423bc59fe15/9c00f/31.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"指标体系的价值在于目标管理
、、、、目标经营，，，即获取全局性的、、、
、有体系性的信息，，，进而通过这些信息去驱动业务的发展，
，，达成组织目标
。。在指标体系的搭建过程中，，，企业第一目标与核心主体旅程构成“树干”，，
，各部门基于其业务重点拆解出若干业务支线，，共同打造与企业目标相匹配的“指标体系树”。。。。最后，，指标搭建与落地全景图需要从事情
、、、人员、、、组织协作三方面共同发力，，，方能确保指标体系的持续使用和价值最大化。。。。","link":"https://www.mufengshebei.com/market/playback-detail.html?id=4223"},{"title":"用户标签体系搭建","subtitle":"钟秉哲 法威电器数据咨询专家","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#080818","images":{"fallback":{"src":"/assets/_gatsby/static/d6a71617f509576fb3a98ab7b50e53fa/5267c/32.jpg","srcSet":"/assets/_gatsby/static/d6a71617f509576fb3a98ab7b50e53fa/fa695/32.jpg 480w,\n/assets/_gatsby/static/d6a71617f509576fb3a98ab7b50e53fa/a0d3e/32.jpg 960w,\n/assets/_gatsby/static/d6a71617f509576fb3a98ab7b50e53fa/5267c/32.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/d6a71617f509576fb3a98ab7b50e53fa/95a23/32.webp 480w,\n/assets/_gatsby/static/d6a71617f509576fb3a98ab7b50e53fa/5bdbe/32.webp 960w,\n/assets/_gatsby/static/d6a71617f509576fb3a98ab7b50e53fa/9c00f/32.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"标签的核心意义在于帮助业务人员快速获得对业务有帮助的信息
，，，，也就是说，，只有从业务应用场景出发，，，，才能反推出可落地的标签体系。。。。标签体系作为精细化业务的底层根基，，，，能够帮助企业通过用户群画像分析找到核心客群。。。标签提供的偏好信息通过赋能通道、
、、时机、、、、文案、
、、物料的优化
，
，，驱动企业精细化运营落地。。
。。","link":"https://www.mufengshebei.com/school/library/a4fdc96184a053e6d9f3edac3409fb97"}],"title":"10 月 28 日上午 SDAF 菁英训练营
：构建以客户为中心的数字化经营体系"},{"list":[{"title":"精细化投放运营助力企业用户增长","subtitle":"唐予轩 法威电器数据资深分析师","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#7888e8","images":{"fallback":{"src":"/assets/_gatsby/static/5d5d9d695526fe12805657fe3250a9a6/5267c/33.jpg","srcSet":"/assets/_gatsby/static/5d5d9d695526fe12805657fe3250a9a6/fa695/33.jpg 480w,\n/assets/_gatsby/static/5d5d9d695526fe12805657fe3250a9a6/a0d3e/33.jpg 960w,\n/assets/_gatsby/static/5d5d9d695526fe12805657fe3250a9a6/5267c/33.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/5d5d9d695526fe12805657fe3250a9a6/95a23/33.webp 480w,\n/assets/_gatsby/static/5d5d9d695526fe12805657fe3250a9a6/5bdbe/33.webp 960w,\n/assets/_gatsby/static/5d5d9d695526fe12805657fe3250a9a6/9c00f/33.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"唐予轩提到，，，
，全域 One-ID 的归因分析能够基于稳固的 ID-Mapping 能力，，，，帮助企业实现合规获取的多域、、、多渠道、、、多业务场景的用户 ID 打通。。另外，，
，他强调
，，基于 SKAdNetwork 提供的归因能力能帮助广告主通过打通渠道数据、、App Store 归因数据以及用户在 App 内的行为数据，，，，可以实现 App Store 广告投放关键词的用户转化归因，
，，洞察关键词投放效果。。","link":null},{"title":"数据驱动企业用户体验管理","subtitle":"陈世键 法威电器数据数据分析部深圳分部 Leader","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#080808","images":{"fallback":{"src":"/assets/_gatsby/static/a5ea5d9d4598d2922bfeaf26825844d2/5267c/34.jpg","srcSet":"/assets/_gatsby/static/a5ea5d9d4598d2922bfeaf26825844d2/fa695/34.jpg 480w,\n/assets/_gatsby/static/a5ea5d9d4598d2922bfeaf26825844d2/a0d3e/34.jpg 960w,\n/assets/_gatsby/static/a5ea5d9d4598d2922bfeaf26825844d2/5267c/34.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/a5ea5d9d4598d2922bfeaf26825844d2/95a23/34.webp 480w,\n/assets/_gatsby/static/a5ea5d9d4598d2922bfeaf26825844d2/5bdbe/34.webp 960w,\n/assets/_gatsby/static/a5ea5d9d4598d2922bfeaf26825844d2/9c00f/34.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"企业的用户体验管理需要覆盖业务全旅程、
、
、产品全渠道、、用户全周期三大维度，，搭建体验北极星指标与过程的 HEART 体系，，，助力企业实现持续的用户体验监控，
，
，在企业内部形成共识与关注，，，，指导企业经营策略优化，，
，，响应市场竞争
、、用户需求的变化；此外，，，
，在需求分析、、、原型设计上
，，产品经理都可基于体验数据实现产品的科学迭代。。
。","link":null},{"title":"数据驱动产品的价值提升","subtitle":"简宁 法威电器数据资深分析师","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#788898","images":{"fallback":{"src":"/assets/_gatsby/static/ecd10b0a018bb330bbd20bd010aa42b1/5267c/35.jpg","srcSet":"/assets/_gatsby/static/ecd10b0a018bb330bbd20bd010aa42b1/fa695/35.jpg 480w,\n/assets/_gatsby/static/ecd10b0a018bb330bbd20bd010aa42b1/a0d3e/35.jpg 960w,\n/assets/_gatsby/static/ecd10b0a018bb330bbd20bd010aa42b1/5267c/35.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/ecd10b0a018bb330bbd20bd010aa42b1/95a23/35.webp 480w,\n/assets/_gatsby/static/ecd10b0a018bb330bbd20bd010aa42b1/5bdbe/35.webp 960w,\n/assets/_gatsby/static/ecd10b0a018bb330bbd20bd010aa42b1/9c00f/35.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"产品的价值在于能且更好、
、更多地解决用户的问题。。。。简宁表示，，价值提升的前提是对价值进行完善的建模，
，，
，目前
，，，，企业常用的建模方法是综合业务目标、
、、业务策略和度量值的 OSM 模型。。同时，，，他提到，
，，数据驱动是产品价值提升的科学方法，，基于数据在执行过程中的作用，，采用 A/B 测试验证因果关系、、通过量化算法排序策略优先级、
、基于准确的认知迭代策略方案，，，
，最终实现产品价值提升
。
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，
，
，明确策略迭代方案，，，设计 A/B 试验，，，观察核心指标及关联指标变化
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。。","link":null},{"title":"微信精细化运营在企业落地的思维模型","subtitle":"李其超 法威电器数据高级咨询专家","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#f8f8f8","images":{"fallback":{"src":"/assets/_gatsby/static/031fa2ebbf59601619bfcaad7e24b104/5267c/38.jpg","srcSet":"/assets/_gatsby/static/031fa2ebbf59601619bfcaad7e24b104/fa695/38.jpg 480w,\n/assets/_gatsby/static/031fa2ebbf59601619bfcaad7e24b104/a0d3e/38.jpg 960w,\n/assets/_gatsby/static/031fa2ebbf59601619bfcaad7e24b104/5267c/38.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/031fa2ebbf59601619bfcaad7e24b104/95a23/38.webp 480w,\n/assets/_gatsby/static/031fa2ebbf59601619bfcaad7e24b104/5bdbe/38.webp 960w,\n/assets/_gatsby/static/031fa2ebbf59601619bfcaad7e24b104/9c00f/38.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"李其超从实际案例出发，
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，，分别从金字塔的三个层次介绍了落地相关的常见坑点
：优先规模还是优先质量？
？？？没有数据怎么办？？跨智能沟通“鸡同鸭讲”怎么搞
？？？？企业落地相关工具有几个阶段有哪些等
。。","link":null},{"title":"会员体系构建及经营策略","subtitle":"彭丽娟 法威电器数据高级运营专家","file":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#484868","images":{"fallback":{"src":"/assets/_gatsby/static/c76d66100275892d90e4a5d967fa5a57/5267c/39.jpg","srcSet":"/assets/_gatsby/static/c76d66100275892d90e4a5d967fa5a57/fa695/39.jpg 480w,\n/assets/_gatsby/static/c76d66100275892d90e4a5d967fa5a57/a0d3e/39.jpg 960w,\n/assets/_gatsby/static/c76d66100275892d90e4a5d967fa5a57/5267c/39.jpg 1920w","sizes":"(min-width: 1920px) 1920px, 100vw"},"sources":[{"srcSet":"/assets/_gatsby/static/c76d66100275892d90e4a5d967fa5a57/95a23/39.webp 480w,\n/assets/_gatsby/static/c76d66100275892d90e4a5d967fa5a57/5bdbe/39.webp 960w,\n/assets/_gatsby/static/c76d66100275892d90e4a5d967fa5a57/9c00f/39.webp 1920w","type":"image/webp","sizes":"(min-width: 1920px) 1920px, 100vw"}]},"width":1920,"height":1280}}},"description":"企业构建会员体系，
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，，，
，还可以根据 AIPL 模型，，，重点关注兴趣人群。。。同时，，，彭丽娟强调，，在各类会员运营上
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、数据分析、
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，，在深层目标上可以通过营销聚集流量
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。。活动前
，
，，制定活动目标，
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，
，通过指标预警功能识别异常情况
，
，
，，保障品牌权益，
，进行精细化运营触达
；活动后
，，，搭建复盘体系，
，挖掘高价值场景转化驱动因子
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